What is an ‘influencer’?

An influencer is anyone who has the power to influence people’s behaviour. We welcome all types of influencers, including:

• Celebrities
• Social media talent
• Opinion leaders
• High net worth individuals
• Consumers who help charities or causes

Our influencers are either talent first or digital first:

• Talent first influencers are famous for what they do. They have an engaged audience that spans online and offline media. They range from actors, models, and musicians to chefs and journalists.
• Digital first influencers have built and engaged an audience across one or several online channels.