How Barry M increased significant brand awareness and recognition through user-generated content
Barry M is a British cruelty-free cosmetics company specialising in make-up and nail products. Now established as one of Britain’s leading colour cosmetics companies, Barry M is available to purchase from big retailers such as Amazon, ASOS, Pretty Little Liar and Superdrugs, just to name a few.
As Barry M are in constant need of constant UGC content, they used Room Unlocked to enable them to get quality content, at volume, almost instantly. Across 7 campaigns they received 350+ pieces of content, which generated over 1 million impressions and a high earned-media-value of £44k.