case study

Bulldog Skincare

How Bulldog Skincare utilised seasonal campaigns to reach their target audience

Brand
Industry
Health & Wellness
Company Size:
11-50 employees

Overview

Bulldog Skincare for Men is an award-winning skincare company now selling in 30 markets across the world. Known for its brilliantly formulated skincare products, Bulldog has always pushed boundaries to formulate its products as ethically as possible.

 

Before joining The Room, they predominantly wanted to work with male influences as they believed that was the best way to get their products into the hands of their male target audience. However, putting their trust in The Room meant they changed their strategy and worked with female influencers on a seasonal gifting basis to achieve incredible results.

The Challenges 

  • Finding male influencers for campaigns
  • Engaging male consumers to go out and purchase products
  • Authentic content
  • Increasing exposure and reach across customers

The Strategy 

  • Collaborate with female influencers to gift products around key calendar moments
  • Trust in authentic collaborations
  • Focus on using micro-influencers
  • Quality Instagram Stories and static posts

The Results

  • Account management allowed the Bulldog team to have more time to do other work while The Room managed the influencer campaigns
  • Execution of the campaigns were completed quickly and efficiently
  • Incredible results for Father’s Day gifting campaigns
  • Brand advocates create content organically beyond the realms of a campaign
  • Repurposed quality content across organic socials

The Challenges 

  • Finding male influencers for campaigns
  • Engaging male consumers to go out and purchase products
  • Authentic content
  • Increasing exposure and reach across customers

The Strategy 

  • Collaborate with female influencers to gift products around key calendar moments
  • Trust in authentic collaborations
  • Focus on using micro-influencers
  • Quality Instagram Stories and static posts

The Results

  • Account management allowed the Bulldog team to have more time to do other work while The Room managed the influencer campaigns
  • Execution of the campaigns were completed quickly and efficiently
  • Incredible results for Father’s Day gifting campaigns
  • Brand advocates create content organically beyond the realms of a campaign
  • Repurposed quality content across organic socials

Key metrics

10
Opportunities
164
Influencers
836k
Reach
332
Pieces of Content
920k
Impressions
£57k
EMV

Content Created

"The Room has allowed us to have an extension of our team. It really does allow you to do a lot more influencer marketing with actually very little time investment, which for me is fantastic."

Adam Wilkie,
Brand Manager at Bulldog

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