How Bulldog Skincare utilised seasonal campaigns to reach their target audience
Bulldog Skincare for Men is an award-winning skincare company now selling in 30 markets across the world. Known for its brilliantly formulated skincare products, Bulldog has always pushed boundaries to formulate its products as ethically as possible.
Before joining The Room, they predominantly wanted to work with male influences as they believed that was the best way to get their products into the hands of their male target audience. However, putting their trust in The Room meant they changed their strategy and worked with female influencers on a seasonal gifting basis to achieve incredible results.