How Euro Food Brands activated influencers for the first time to reach millions of consumers
Established in 1991, Euro Food Brands have been building world-renowned brands in the UK for 30 years, representing numerous global brands. They work in partnership with premium food producers across the world, and with retailers large & small, to bring the finest food brands to the UK & Ireland. They are a sole distributor, working exclusively with brand partners in various channels and categories.
Having not worked in the influencer marketing space before, Euro Food Brands came to The Room to get a better understanding of how to reach consumers. They wanted to test and learn to see how their audiences engage with different influencers. The platform's efficiency allowed them to get quality content quickly and effectively through a select number of influencers.