case study

InnovaDerma

How InnovaDerma utilised user-generated content to fuel their own social channels

Brand
Industry
Beauty & Fragrances
Company Size:
11-50 employees

Overview

InnovaDerma is a UK developer and marketer of beauty, personal care and clinically proven life science products. It has a presence in the UK, Europe, the US, Australasia, Asia, and Africa. The ambitious and innovative business is dedicated to delivering high-performance products across all of its brands.

 

After its recent merger with Brand Architeks it now has a broad portfolio of brands. Skinny Tan, Charlies + Lee and Nuthing are the current brands on The Room platform, with Super Facialist and Roots Double Effects following suit.

The Challenges 

  • Getting fresh user-generated content quickly
  • Finding the right influencers who promote true authenticity
  • Building brand awareness and generating content for their smaller brands with small budgets
  • Wasting valuable time searching for the wrong influences

The Strategy 

  • Connecting with smaller micro-influencers with high engagement
  • Video-content
  • Quality static posts
  • Powerful content across both Instagram and TikTok
  • Support product Launches

The Results

  • Content repurposed across their website, within EDM’s, and paid and organic social
  • Bringing on new brands from their portfolio onto the platform
  • Content created to support product launches
  • Higher return on investment
  • Turned influencers in The Room into longer-term fans who are creating content beyond the realms of a campaign

The Challenges 

  • Getting fresh user-generated content quickly
  • Finding the right influencers who promote true authenticity
  • Building brand awareness and generating content for their smaller brands with small budgets
  • Wasting valuable time searching for the wrong influences

The Strategy 

  • Connecting with smaller micro-influencers with high engagement
  • Video-content
  • Quality static posts
  • Powerful content across both Instagram and TikTok
  • Support product Launches

The Results

  • Content repurposed across their website, within EDM’s, and paid and organic social
  • Bringing on new brands from their portfolio onto the platform
  • Content created to support product launches
  • Higher return on investment
  • Turned influencers in The Room into longer-term fans who are creating content beyond the realms of a campaign

Key metrics

5
Opportunities
38
Influencers
267k
Reach
88
Pieces of Content
10:1
ROI

Content Created

"User-generated content plays a huge role in everything we do, so using The Room has enabled us to get quick content, at volume, really cost-effectively. As influencer marketing kind of moves towards paid it enables us to get a higher return for our investment."

Hayley Hall,
Global Head of Communications at InnovaDerma

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