How Room Unlocked helped Whitbread utilise influencers across the UK to reach millions of consumers
Whitbread PLC is an expert in hospitality, running some of the UK’s most-loved brands and operating hotels across the UK and Germany, as well as some of the UK’s favourite restaurant chains. Its purpose is to provide quality but affordable services to its customers in the communities they operate in.
Having not worked in the influencer marketing space before, Whitbread came to The Room to reach consumers across the UK to generate awareness of their restaurant chains. They currently have Bar & Block, Beefeaters and Brewers Fayre operating on The Room to connect with true brand advocates across the UK to access their different restaurant locations.