Do they know it’s Christmas time? How to make your festive content ‘Pop!’

festive blog

The festive season is the perfect time to experiment and capitalise on your creativity. With Christmas fast approaching, we are here to share some tips that will allow you to produce more fun and engaging content. 

Festive Content Ideas 

The kind of content you create can make or break your relationship with your followers. Engage your audience with interactive reels and stills that will inspire gift ideas and heighten their festive spirit. The key is to be authentic; finding innovative ways to personally connect with your followers will build trust and maintain your audience. Need some inspiration to get your creative juices flowing? We have got your back.

1. Share personal traditions

Vlog your experience of visiting your favourite Christmas market or a Secret Santa reveal. Inspire your followers to take on new traditions of their own that will make the holiday season special for them.

Christmas tree lights

Tour the best Christmas Lights across the UK


2. Create festive-themed cocktails

Kick-start Christmas party fever with your signature festive cocktails! A few staff picks: Classic Mimosa, Gingerbread Martini and the Candy Cane Cocktail. 

Christmas punch

Put your own spin on a Christmas Punch 


3. Host a live holiday quiz 

Which Country began the tradition of putting up a Christmas tree? Put your followers' Christmas knowledge to the test this year. 

Christmas food Have some Festive snacks in tow during your Quiz


4. Start a ‘12 days of Christmas’ countdown

Last year Laithwaites launched their Wine Advent Calendar and partnered with our influencers to do a giveaway to one of their followers. 

Laithwaites advent calender

Open this year's must-have Advent Calendar in style. Image by @Michelle_elia_brown 

The technical stuff - the dos and don’ts    

When capturing your content:

  • Do be sure to set the scene. Using a range of festive props will elevate the Christmas look and feel for your audience.  
  • Do follow trends. Dazzle your followers with your own dance to a mashed-up version of Donny Hathaway’s ‘This Christmas’ or start your own trend to spark some Christmas charm and rake in great engagement. 
  • Don’t underestimate the power of lighting. Good lighting will transform your environment, allowing you to capture the most flattering festive visuals. 
  • Don’t be afraid to give your followers insight into your process! They want to see the real you, so we highly recommend showing them behind the scenes, bloopers and all the nitty gritty. 


Have fun! (with the brands you love)

Use the holiday season to market yourself to the brands that embody your values.

Brand love is essential for sustaining long-term brand partnerships and boosting audience loyalty. Here at Room Unlocked, we believe that the exchange of love and passion with a brand is revolutionary in connecting your audience to the perfect gifts and helping both parties grow


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