An influencer is anyone who has the power to influence people’s behaviour. We welcome all types of influencers, including:
• Social media talent
• Opinion leaders
• High net worth individuals
• Consumers who help charities or causes
Our influencers are either talent first or digital first:
• Talent first influencers are famous for what they do. They have an engaged audience that spans online and offline media. They range from actors, models, and musicians to chefs and journalists.
• Digital first influencers have built and engaged an audience across one or several online channels.
We welcome new talent on a case-by-case basis. Before onboarding influencers, we:
• Verify each application to ensure it’s genuine.
• Assess criteria like engagement rate, authenticity of following, and age of audience
• Check we have relevant content for them on the site.
Click into the profile of any influencer that has bid on your opportunity. You’ll see what they do, their interests, their offerings, images, a short biography, and links to their social media.
We provide a comprehensive audience data set to help you decide which bidders are right for your brand. You can also engage with them via our direct messaging system to learn more about their tone of voice and see if they’re suitable.
As many as you like. There’s no limit.
Most influencers will avoid working with competitors to preserve integrity with their audience. But we’ll alert you if a bidder has worked with a competitor through The Room in the previous month.
We encourage you to give advocates the creative freedom to produce as much or as little content as they like for a more authentic result. However, on average we usually see around two pieces of content per influencer.
Influencers own the rights to their own content. They aren’t paid to ‘transfer rights’ or for usage of that content in any other media.
However, if you love a piece of content and get permission to share it from the creator, you can use it on your own channels or websites. This is then a legally binding agreement under our site terms and conditions.
If you’d like to see content before it goes live, you can do this through our platform via the chat feature. However, you’ll get the best and most authentic content that delivers results by giving influencers complete freedom over the content they publish.
Yes – when the right handles and hashtags are used, we record content automatically.
Most opportunities will stay live for a minimum of 21 days.
But if the campaign needs to stay live for longer, we can extend this by another four to six weeks.
Once you’ve agreed on the concept and built the opportunity, it can then be pushed live, and bids will be received. After one or two weeks, bids will start to be accepted, and you can ship products to advocates. These can take another one to two weeks to be received. Around two to three weeks later, influencers post content and you’ll receive the data. After three to four weeks, you can begin to look at insights and reports.
Once you’ve accepted an influencer for an opportunity, they’re automatically added to a report. You can access this any time via a shareable link.
This report is updated daily. You can see a range of detailed information, including:
• Partaking influencers
• Content produced
You can also view the ROI of your campaign based on impressions and engagement in an Earned Media Report.
We help brands build brand awareness. To measure this, we focus on impressions and engagements. This then generates Earned Media Value, which represents the cost the brand would have paid to generate the results we demonstrate.
We’ll step in on your behalf. Our influencers sign up to clear guidelines when they join. If they don’t meet the quality standards we expect, we’ll request that they return your products and suspend or remove them from Room Unlocked.